The Premier Approach - No Haggle Pricing

Now No Haggle One Price

The Premier Approach to Car Buying

At Rockie Williams Premier Dodge Chrysler Jeep Ram, you will love the way we do business! We are a NO HAGGLE-ONE PRICE dealer. Our customer-friendly buying process ensures you get our best price up front, every time.

We price our cars and not our customers!

You don't have to be a great negotiator or a professional car buyer. Many car dealerships charge as much as they can for their cars and negotiate down. It is then up to your skill level and how much time you are willing to devote in order to get the best price.

This process favors the most experienced shoppers over the rest. The problem is that no customer really enjoys that back and forth haggling and even fewer really have the time for it. With this approach, customers just are not treated the same.

At Rockie Williams Premier Dodge Chrysler Jeep Ram, the purchase price is the same for everyone! Whether you own a business and you want to buy 3 trucks or you are buying your first car, everyone is treated the same!

Our goal is to get you into the vehicle that best fits your wants and needs at a fair and honest price. Our salespeople are non-commissioned; they don't make more if you pay more. We work diligently to control costs and keep our expenses low AND we price our cars differently from most dealers. Instead of pricing up and negotiating down, we price all of our cars up from our cost, with as little profit margin as we can.

Our NO HAGGLE-ONE PRICE approach to automotive sales is completely different. This approach is honest and fair to all customers. We are committed to bringing you the most customer-friendly buying process in the business.

You will get our best price up front, every time, guaranteed!


Skip the Negotiation

You'll love the way we do business. That's because we're a no haggle - one price dealer for new vehicles and pre-owned cars. No customer enjoys the typical back-and-forth haggling or starting off at a high price which takes time to negotiate down. At Rockie Williams Premier Dodge Chrysler Jeep Ram, just minutes from downtown Nashville, Tennessee, the purchase price is the same for everyone. Whether you need a new Ram truck, Jeep SUV, Chrysler van, Dodge sedan, or a low-mileage used car, everyone is treated the same.

Service bays

Our Sales Professionals

We have non-commissioned salespeople who don't profit more if you pay more. We take pride in keeping our expenses low to give you the best possible price. Each vehicle on our spacious new Mt. Juliet, TN dealership has the no haggle price clearly indicated on the window. This is different from most other dealers who price their vehicles high and expect you to be a skilled negotiator. All our vehicles are listed at the lowest possible price to give you an honest and fair customer-friendly buying experience. Whether you're visiting us from Nashville or Murfreesboro, TN, you'll always experience our high-quality customer service. Don't take it from us; Explore our customer reviews to learn about our stress-free sales environment.


Experience Quality All Around Our New Location

Our beautiful new facility in Mt. Juliet, TN is the number one Dodge, Chrysler, Jeep, and Ram dealership in Tennessee and Kentucky. You'll love our huge inventory of new vehicles that rivals any dealership within 250 miles. We've even got a 3,000-gallon saltwater aquarium, a children's playroom, and a comfortable-and-relaxed environment in our spacious showroom.

Ready to Get Started?

Shop online or stop by for a no-pressure buying experience. You'll get our best price up front, every time, guaranteed! Our convenient Mt. Juliet, TN auto dealership is located just off I-40. Schedule a test drive to experience a one-of-a-kind car-buying experience at Rockie Williams Premier Dodge Chrysler Jeep Ram.

Contact us

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Sales Hours

Monday - Friday: 8:00 AM - 9:00 PM
Sat: 8:00 AM - 9:00 PM
Sunday: Closed

Come see us

600 Pleasant Grove Rd.
Mt. Juliet, TN, 37122

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